Oldies but goldies: GE Smart Grid AR

Yes, that’s pretty old, but it’s been one of the first mainstream applications of marker-based augmented reality. And an impressive one!

See this teaser, thanks to the good folks at Goodby, Silverstein & Partners who did the Smart Grid campaign.

And try it by yourself at the Smart Grid Website. Don’t forget to print out the marker! Don’t bother to print one? Use an Iphone to display it, or have a laptop to show it to the webcam.

Be careful, the recognition of the marker is not top notch (it’s exhilirating to says that marker recognition has improved during latest months). Anyway, two thumbs up for North Kingdom digital agency for the magnificent production.


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