Category AR advertising

Augmented (hyper)Reality: Domestic Robocop

That’s creepy: Minority Report meets a William Gibson’s dystopic future. House furnishing becomes a surface for the advertising industry, and despite/because of the social-flow-absorbing skills, our Robocop needs help by an encouraging virtual assistant to prepare a cup of tea. See the film, 1.46 min: Here’s some AR screenshots: A gestural tool to reduce advertising […]


Oldies but goldies: GE Smart Grid AR

Yes, that’s pretty old, but it’s been one of the first mainstream applications of marker-based augmented reality. And an impressive one! See this teaser, thanks to the good folks at Goodby, Silverstein & Partners who did the Smart Grid campaign. And try it by yourself at the Smart Grid Website. Don’t forget to print out […]