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	<title>Better than reality &#187; AR demos</title>
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	<description>Graphic design, augmented reality, creativity, Raylab works, marketing and unexpected crossroads.</description>
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		<title>Oldies but goldies: GE Smart Grid AR</title>
		<link>http://www.betterthanreality.net/ar-advertising/oldies-but-goldies-ge-smart-grid-ar/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://www.betterthanreality.net/ar-advertising/oldies-but-goldies-ge-smart-grid-ar/#comments</comments>
		<pubDate>Sun, 24 Jan 2010 16:54:54 +0000</pubDate>
		<dc:creator>Andrea Balzarini</dc:creator>
				<category><![CDATA[AR advertising]]></category>
		<category><![CDATA[AR demos]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Augmented Reality]]></category>

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		<description><![CDATA[Yes, that&#8217;s pretty old, but it&#8217;s been one of the first mainstream applications of marker-based augmented reality. And an impressive one! See this teaser, thanks to the good folks at Goodby, Silverstein &#38; Partners who did the Smart Grid campaign. And try it by yourself at the Smart Grid Website. Don&#8217;t forget to print out [...]]]></description>
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